The domain name cars.com is valued at $872 million based on the documents filed with the US Government.
The value is almost 9 times that of the most expensive domain name, CarInsurance.com, which was bought by Quinstreet for $49.7 million.
Domain names are valued based on several parameters. Cars.com is not only short and generic, it can also generate tons of revenue through redirects without the need for a large complex web site. Additionally, owners can create a form on a simple web page and sell leads.
